The fastest way to get your story out is to chat directly with the subject matter expert (SME) who has a pulse on what’s new, hot, or coming up. The article below is the first of now three articles that I’ve worked on for MSPC. While the MSPC team handled the logistics of setting up…

I wrote this e-book for an executive-level audience as a follow-on project to 5 Steps to Manage Data Privacy and Security for Generative AI. This e-book highlights the steps CxOs need to take to secure their sensitive data when using large language models (LLMs) to create generative AI applications. It highlights the rapid growth of…

You can make videos searchable on the web by including a transcript with it. A transcript improves accessibility, understanding, and user experience. It also improves search engine optimization (SEO), so search engines can crawl the full text of your video. Beyond SEO, you can repurpose your transcript into other content, including blog posts, guides, emails,…

When you come up with new ways to use products, you want to get the word out. One way to do that is to educate your audience about the need for the product, the challenge it addresses, and how it solves it. This ebook does just that. The topic is how to manage data privacy…

This report is an example of using research and existing content to prove the critical value of, and show a real need for, a product or service. It highlights why companies are faltering in their data security approaches and why they need to follow a unified data security governance strategy. The results were based on…

Make your existing content go farther. Combine it with research that helps to support the need for your product or service. This e-book is a good example of how it works and the value it creates.

Blog posts are informative enough on their own, but when you build them into a pillar page, you create change. See how to create a pillar page from a curated series of blog posts.

New products mean new content. This brochure resulted from merging acquired code with existing code. The copy highlights the value of the new product as a solution for financial teams to automate their operational reporting.

A commissioned study can be invaluable to proving your niche and product or service. This report is based on the results of one such study.

This e-book shows how you can repurpose case studies by focusing on a common theme. In this case, it was a measurable ROI.

This case study was a gold mine of positive customer feedback and valuable results. Plus, it shows how simple structural changes can make content more engaging.