Write & Edit: State of Analytics Report

This white paper was based on the results of a study that the company had commissioned about the analytics needs of knowledge workers. I was given an outline of key results and asked to shape them into a story. The project had a rather tight deadline, so it ended up being a strong collaborative effort to smooth out the rough edges of the draft.

Update: Since writing this report, the company was purchased by insightsoftware. The report is available at https://insightsoftware.com/resources/2021-state-of-analytics-why-users-demand-better/