This top-of-funnel e-book was based on existing case studies that showed measurable ROI by embedding analytics into the application workflow. For each summary, I briefly introduced the company, described the challenges, and explained the value they gained. At the end of the e-book, I summarized the key benefits of embedded analytics demonstrated in the book.
Update: Since writing this report, the company was purchased by insightsoftware. The report is available at https://insightsoftware.com/resources/the-big-payoff-of-application-analytics/