This e-book is an example of using research and existing content to prove the critical value of, and demonstrate a real need for, your product or service. It highlighted why end users, developers, and businesses need self-service analytics.

In writing the story, I paired key points in the research with core marketing messages. I also repurposed existing content that could in a more thought-provoking, actionable way.

The e-book was published by Logi Analytics, which was acquired by insightsoftware. It’s currently available online at https://insightsoftware.com/resources/insiders-guide-to-self-service-analytics/