This e-book is an example of using research and existing content to prove the critical value of, and demonstrate a real need for, a product or service. It highlights why companies are faltering in their data security approaches and why they need to follow a unified data security governance strategy. The results were based on an independent survey.

In writing the story, I paired key points in the research with core marketing messages. I also repurposed existing content to support these concepts in a thought-provoking, actionable way.

The e-book was published by Privacera. It’s currently available online at https://privacera.com/wp-content/uploads/2023/04/2023-Data-Governance-eBook.pdf