My editing experience is grounded in years of objective, detailed, and thoughtful reviews for clients around the world. I built my career on 25 years of B2B editing for big tech companies, including IBM, Microsoft, and Palo Alto Networks, as well as tech startups. I review your content to tell stories that create impact and inspire action.
Dynamic Editorial Ninja
I review technical and marketing content with an audience-first perspective, adjusting words and phrases as needed for clarity and consistency. In keeping with your company’s style guide and industry style guides, I adjust style, grammar, language, and branding as needed across your content portfolio.
My extensive word-crafting skills and experience enable me to:
♟ Develop a strategy to tell a story.
🧩 Sort through the details to create clear, engaging, thought-provoking content.
🧑🏼🌾 Cultivate key messages.
🪚 Smooth out the rough edges on drafts.
🎯 Accommodate SEO and suggest other ways to achieve greater impact.
😳 Correct awkward wording, phrasing, and jargon.
🙈 Fix embarrassing writing faux pas that sneak up.
I polish your written content with an objective perspective, helping your organization to:
✅ Reinforce your brand.
✅ Strengthen your message.
✅ Engage your audience.
✅ Target calls to action.
Plus, I help streamline content workflows and review processes to minimize churn and meet deadlines.
Style and Brand Ambassador
Having a working knowledge of both the Chicago Manual of Style and AP Style, I’m well-versed in and adapt quickly to the fundamental writing and editing standards followed by today’s technology companies. As a style and brand ambassador, I help define and defend corporate and industry standards for style, word usage, terminology, and writing. I also fine-tune style guides and manage Acrolinx to help reinforce style, brand, and compliance requirements.
Levels of Editing
- Structural or development editing for better-organized, more complete writing to achieve greater impact.
- Content or substantive editing for clear, strategic messaging at every stage of the client journey.
- Copy editing for smoother and clearer wording, grammar, and writing style.
- Proofreading for last-minute typos, spelling errors, and missing punctuation.
Marketing Content
Fine-tune your B2B marketing collateral, communications, and creative assets to elevate your brand expertise, engage your audience, and drive action.
Translated Works
Polish translated works or work written by nonnative English speakers to bring clarity and meaning to their words.
Let’s Connect! See how I can bring engagement and action to your marketing collateral. Contact me on LinkedIn.
“YOU are the freelance find of the century!!! Thank you for your dedication and diligence in improving the quality of our content while working with our writers on improving their skills. … It feels like the best client/freelancer relationships are the ones where you’re learning from each other — you truly are a word-crafting wonder.”
~~ Shannon M., Owner, Shine Content Strategy and former Zomentum Fractional CMO
“Jenifer demonstrates a passion for delivering positive customer experiences through skilled editing and takes everything in stride (even for the most complex projects).”
~~ Tracey C., Senior Digital Marketing Leader, Microsoft
“Very nice work. I really think we hit the sweet spot. Also, the structure, grammar, etc., were great. With me in the byline, thanks for making me look so good!”
~~ Scott S., Senior Product Marketing Manager, Logi Analytics