Beyond words: Customer communications need clarity

When it comes to communicating important information to your customers, how do you know they understand your message? If they respond with questions, you notice an increase in support or help calls, or they don’t respond at all, your message isn’t connecting with them. When writing for your customers, it’s not just the words that matter but the overall clarity of your words. This post looks at an example of a customer email that used confusing language and lacked a clear call to action. It guides you through the process of breaking down the words to find meaning and building it back up into a well organized, easy-to-understand actionable email.